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  • THE BASELINE
  • THE BASELINE
THE BASELINE

THE BASELINE
CORE FACIAL SYSTEM

The Baseline is a two-step facial care system built for exposure and recovery. Headwater uses enzymes to clear sweat, grit, and buildup without stripping your skin. Keystone follows with barrier support and antioxidant defense, keeping your skin steady, hydrated, and ready for whatever’s next.
$65.00 $74.00
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Enzymes + Antioxidants
Zero Shine
2-step system
No SLS/No Parabens
BUILT FOR PERFORMANCE

the baseline system

Keystone + Headwater: Two products. One system. Zero Excuses.

phase 1

Clear the field

Headwater enzymes break down buildup, dead skin and grime without stripping your barrier.

Rinse. Move on.

Headwater Cleanser

phase 2

set defense

Keystone restores moisture and reinforces your barrier.

Vitamin C, CoQ10 and Resveratrol defend skin against daily exposure.

Goes on like it belongs there.

Keystone Moisturizer

Phase 3

works while you do

Long days.
Changing weather.
Daily exposure.

The defense system handles it.
Your skin stays resilient.

phase 4

Results Compound

Consistent use builds cumulative defense.

Your face looks healthier.
Texture is smoother.
Tone becomes clearer.

Skin holds up better no matter the conditions.

Baseline Bundle
EVERY INGREDIENT HAS A JOB. What's inside. What it does. Why it matters.
KEYSTONE Antioxidant Defense Moisturizer
THD ASCORBATE Stable Vitamin C
What It Is A stable, oil-soluble form of Vitamin C.
What It Does Neutralizes free radicals from UV and environmental exposure. Supports collagen synthesis and reduces oxidative damage over time.
Why We Chose It Standard Vitamin C degrades fast and irritates skin. THD Ascorbate penetrates deeper, stays stable, and works without the sting.
RESVERATROL Plant Antioxidant
What It Is A polyphenol antioxidant found in plant skins and seeds.
What It Does Amplifies Vitamin C activity and defends against oxidative stress at the cellular level.
Why We Chose It Works synergistically with THD Ascorbate — the combination is significantly more effective than either ingredient alone under field conditions.
CoQ10 Coenzyme Q10
What It Is A naturally occurring antioxidant produced by every cell in the body.
What It Does Supports cellular energy production in the skin and neutralizes oxidative damage at the mitochondrial level.
Why We Chose It Production declines with age and environmental stress — exactly the conditions our customers operate in. Topical CoQ10 replenishes what exposure depletes.
HYALURONIC ACID HA
What It Is A naturally occurring humectant found in connective tissue.
What It Does Draws moisture into the skin and holds it there under low-humidity and high-output conditions.
Why We Chose It Dehydration is the first thing that breaks down skin performance under exposure. HA addresses it at the source without adding weight or grease.
JOJOBA OIL Simmondsia Chinensis
What It Is A liquid wax ester structurally similar to the skin's natural sebum.
What It Does Seals the moisture barrier without clogging pores. Absorbs fast and leaves no residue.
Why We Chose It Most occlusive oils feel heavy under load. Jojoba behaves like skin — it locks in hydration while staying completely non-greasy.
HEADWATER Performance Enzyme Cleanser
PAPAIN Papaya Enzyme
What It Is A proteolytic enzyme derived from papaya.
What It Does Breaks down the protein bonds holding dead skin cells to the surface, clearing them without physical friction or abrasion.
Why We Chose It Mechanical exfoliation damages skin under stress. Enzymatic action does the same job without the irritation — cleaner results, zero inflammation risk.
BROMELAIN Pineapple Enzyme
What It Is A proteolytic enzyme complex extracted from pineapple stem.
What It Does Works alongside Papain to break down dead skin, sweat residue, and environmental debris. Also has natural anti-inflammatory properties.
Why We Chose It The Papain + Bromelain combination creates a broader enzymatic action than either ingredient alone. More complete clearance, faster reset.
ALOE VERA Aloe Barbadensis
What It Is A gel-forming plant extract with documented soothing and hydrating properties.
What It Does Calms irritation and delivers immediate hydration post-cleanse, offsetting the potential dryness of enzyme activity.
Why We Chose It Enzymatic cleansers can leave skin feeling stripped. Aloe counterbalances that — the skin finishes clean and comfortable, not tight.
ALLANTOIN
What It Is A naturally occurring compound found in plants including comfrey root.
What It Does Promotes skin cell renewal, soothes irritation, and supports barrier recovery after exposure to sweat, heat, and environmental stressors.
Why We Chose It The skin after a hard day needs to recover, not just get clean. Allantoin accelerates that recovery process so the barrier is ready for the next round.
FULL INGREDIENT LIST
Keystone

Water (Aqua), Caprylic/Capric Triglyceride, Propanediol, Simmondsia Chinensis (Jojoba) Seed Oil, Sodium Acryloyldimethyltaurate/VP Crosspolymer, Citric Acid, Argania Spinosa Kernel Oil, Resveratrol, Tetrahexyldecyl Ascorbate, Ubiquinone, Sodium Hyaluronate, Helianthus Annuus (Sunflower) Seed Oil, Rosmarinus Officinalis (Rosemary) Leaf Extract, Citrus Aurantium Dulcis (Orange) Peel Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Cyclodextrin, Hydroxypropyl Beta-Cyclodextrin, Myristyl Glucoside, Polyglyceryl-6 Laurate, Lauryl Glucoside, Tetrasodium Glutamate Diacetate, Sodium Hydroxide, Phenoxyethanol, Ethylhexylglycerin, Sodium Benzoate
Headwater

Water (Aqua), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Lauramide DIPA, Glycerin, Betaine, Aloe Barbadensis Leaf Extract, Phenoxyethanol, Sodium Benzoate, Guar Hydroxypropyltrimonium Chloride, Allantoin, Ethylhexylglycerin, Bromelain, Maltodextrin, Tetrasodium Glutamate Diacetate, Papain, Citric Acid, Sodium Hydroxide
DIRECTIONS
Keystone

Massage into face and neck after cleansing. Use AM, PM or both.
Headwater

Apply to damp skin and work into a lather for 20-30 seconds. Rinse thoroughly. Use daily or as needed. Avoid eye area.

Check out our FAQ to learn more
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FAQ
Why use both instead of just one?

Headwater clears sweat, grit and buildup. Keystone reinforces your barrier and defends against daily environmental stress. Together, they reset and protect, so your skin stays steady instead of reacting.

Is this enough for a full routine?

For most men. yes. Cleanse. Defend. Move on. Add sunscreen during the day if you're in direct sunlight.

What order do I use them in?

Cleanse with Headwater first. Apply Keystone to dry skin afterwards. Two steps. Done.
How long will the Baseline last me?

Used daily, most customers get 6 weeks of use per bottle. A little goes a long way. For subscriptions, every 45 days is a good starting point. You can change your subscription frequency anytime.

Who is the Baseline best for?

Work outside? It's for you.
Train hard? It's for you.

Do you often find your skin exposed to the elements?
Covered in mud, dust, saltwater or cut by the wind at the summit?
We built this for you.

TOUGH CONDITIONS, SIMPLE ROUTINES, RELIABLE PERFORMANCE. THROW IT IN THE BAG. IT'LL KEEP UP.

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